Ask Your Customers How You’re Doing!

I am reminded of a quote from Bill Gates, “Your most unhappy customers are your greatest source of learning.” What are the last two complaints you have heard form you customers? What can you learn from them and how can they be used to minimize the likelihood of them happening in the future.

Do we ever really breakout the looking glass and examine what our customers are telling us? I teach in my seminar, Sell Like a Superhero, the easiest way to find out what a customer is thinking or how to sell a customer is to ask them! All too often we are afraid to ask the simple questions. Fear is holding us back, fear of the reality of the answers.

It doesn’t matter what we think…Did you hear that it doesn’t matter what we think or how we perceive our product or service. The only thing that matters is how our market and our customers perceive our product or service. Perception is reality.

The only way to find these answers is to ask it in the form of a question. You can do this in one of two ways. Ask them in a face to face meeting, which I prefer, or a customer satisfaction survey.
Most of the time, a customer will just go away. I know when I am dissatisfied with a store I rarely call them and let them know. I just choose another store. It is human nature to avoid conflict. I bet most you do the same thing and so do your clients.

You have to be bold and ask your client simple questions like, “How are we doing?” Then once you get the answers, you better do something about it. The worst thing you can do is ask a client, “How are we doing?” Then do nothing after receiving a negative response. You have to be bold to ask the question and be willing to offer a solution. I challenge you to look closely at your last two customer complaints and take actions to correct them. Superheros are bold, and never afraid, so sell like a superhero today!

Who We Are

White River Business Specialists was born out of years of experience in business management by Gordon and Ladona Weathers in the tourist mecca, Branson MO.  The company began with the purpose of selling promotional products.  As Gordon met with customers questions about marketing decisions seemed to always work their way into the conversation.  In 2012, Ladona joined White River Business Specialists full-time and the decision was made to phase-out the sale of promotional products and focus on services that truly fill a gap for small and medium sized businesses.

Websites are a must for most businesses and the days of build it and they will find it are gone.  White River Business Specialists has become the premiere agency in Southwest Missouri for online content marketing, social media management, marketing services, branding and business training.  How did this happen so fast?  One word…RESULTS!  Our clients receive exceptional customer service with White River Business Specialists truly becoming your partner and member of your team.  Learn more about White River Business Specialists.

Business Training

An outside expert can provide valuable insight into your business.  Our consultants can look at specific areas of your business such as sales, leadership or customer service.  We will evaluate, build an action plan and train your staff to reach a new potential they may never have dreamed of.  If you prefer a whole-business approach our experts will spend time in every aspect of your business looking for strengths and weaknesses and working with you to increase your company’s profitability.

Business Training and Consultation

Gordon Weathers, a proven leader in the business management can help your staff meet new goals to take your business to the next level.

Sales Team Management

  • Meet with staff on weekly, bi-weekly, monthly or quarterly
  • Work individually with staff
  • Create sales goals
  • Create motivation tools
  • Teach your staff how to not just close the sale but keep the customer coming back

Leadership Training

  • Meet with an entire team or individuals
  • Access current leadership levels
  • Create reward / motivation tools
  • Teach staff how to retain the best employees
  • Teach staff how to train / motivate or move out underperforming employees

Ladona Weathers has become a sought after expert in the area of customer service.  Her workshops on customer service have helped hundreds of businesses think about service in a new way and with a new importance.  Customer service workshops are available for mixed groups of businesses or to work one-on-one with a business.  Customer service training can be designed as a one-time session or on an on-going basis.  When working directly with a business, secret shopping services are also included in the customer service training.

Customer Service Training

  • Unique material specific to your business or industry
  • Solve real-life problems
  • Teach employees to plan for problems
  • Employees work on how to communication with customers effectively

Secret Shopping

  • Unique and custom program created for each business
  • Phone and in-person shopping conducted
  • Work with management to create what service is to be measured
  • Work with management on how to motivate employees to improve

Contact us for more information on White River Business Specialists’ Training Programs.

Marketing & PR Services

Successful marketing with a small budget or large budget has one thing in common, the dollars where efficiently and effectively spent.  White River Business Specialists will make your marketing dollars go further by creating a marketing plan, including brand analysis, advertising campaign ideas and analyzing what is currently working or what should change.  We will manage your budget, including art direction and ad placement, creating newsletters and other public relations tools.  Learn more about our services.

Print Advertising Example

Print Advertising Example










Email Marketing Example

hotel customer thank you email

Online Content & SEO Services

A web presence is a must for all businesses in today’s market place.  We can create relevant website content to improve Search Engine Optimization, create blog content, monitor SEO and website analytics to drive content that gets results.

Websites can no longer be static and provide results.  Website updates should be part of your marketing plan.  White River Business Specialists work to know your business and then create relevant content that not only is helpful to your customers, but are keyword rich helping your SEO climb.

Social media is an increasingly important part of a businesses’ online presence.  Put professionals to work using this ever-changing tool to engage your fans and keep your brand in front of your customers.  White River Business Specialists measure reach, engagement and overall impact by social media on your business.

Client Website Examples

White River Business Specialists Website Example



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What We Do

White River Business Specialists work to fill the gap for small to medium sized businesses.  Whether your business gap is marketing, social media management, online content generation, SEO, sales or customer service training or various consulting needs…White River Business Specialists can help your business reach its goals.

Account principals Ladona and Gordon Weathers have experience that will keep your business moving forward. No two clients are treated the same.  A unique program is designed according to your needs.

Services offered to White River Business Specialists’ clients include: Online Content Marketing, Marketing Management, Social Media Management, Public Relations, Special Event Production, Business Training and Consultation, Sales Team Management, Leadership Training, Customer Service Training and Secret Shopping.  Learn more about the services of White River Business Specialists.