White River Business Specialists Receives 2015 Constant Contact All Star Award

constant contact logoWhite River Business Specialists, a southwest Missouri marketing firm, has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing adviser to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their customer base and drive results for their organization.

White River Business Specialists services clients around the US with marketing, PR, business development, social media and website needs.  Specializing in small and medium sized businesses, owners Gordon and Ladona Weathers have found their niche helping organizations grow by becoming a seamless part of their team.

“It’s an honor to be recognized by Constant Contact for achieving strong marketing results and helping our clients reach their customer engagement goals,” said owner Ladona Weathers. “Engaging with customers via email is not as easy as pressing send.  To be successful you must first provide customers with information they want, and then design that information in an easy- to-use and professional way.”

Small businesses and nonprofits using Constant Contact’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“At Constant Contact, we aim to help small businesses become marketers so they can do even more business. Our All Stars are leading the way, showing us the difference online marketing can make for a small business. It’s truly inspiring,” said John Orlando, chief marketing officer at Constant Contact. “We’re thrilled to recognize White River Business Specialists for their commendable achievements in 2015 with this All Star Award.”

About White River Business Specialists
White River Business Specialists was born out of years of experience in business management by Gordon and Ladona Weathers in the tourist mecca, Branson MO.  White River Business Specialists has become the premiere agency in Southwest Missouri for online content marketing, social media management, marketing services, branding and business development.

About Constant Contact®, Inc.

Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.



What exactly is Periscope you ask? It’s your view of the world live to the world!

Periscope In mid-March Twitter launched their new social media platform Periscope. It was a slow beginning but after 4 months it seems to really be taking off. A month ago I thought Periscope was another MySpace, Google Hangout, or MSN Messenger. When Meerkat a similar platform was launch as SXSW in was launched, Twitter quickly purchased its rival Periscope for just under 100 million dollars. Twitter’s first attempt at video was vines that took off quickly with the younger generation and quickly fizzled out. Periscope however has caught the eye of the business community.

This emerging platform now has businesses and retailers scrambling on how to promote their companies and drive sales. If by this point your now wondering what exactly is Periscope is a social media app that allows you to stream video live around the world to your followers and strangers from around the world from your phone or tablet. Periscope allows viewers to interact with broadcasters by text and send them hearts for an enjoyable broadcast. As of last month it in now available on IOS (apple) and Android as a free download. With over 3 million broadcasters and growing Periscope may just be here to stay.

Some helpful hints for Periscope “your view of the world”

  1. Since it is a Twitter product you can log into Periscope with your twitter account and password. You can them share you live feed with all your Twitter followers.
  2. Before you begin your broadcast you must give it a name. Your broadcast name and topic is what people will see it by and decide whether to watch your live video feed.
  3. Once your begin broadcasting you can switch from your rear to front camera of your device by double tapping the screen.
  4. Your videos will remain visible as a replay for your followers for 24 hours and then disappear forever. You do have the option of saving your video to your camera roll and you can them upload to apps like Facebook and YouTube.
  5. If you think this is the new place to see nude videos you’re in the wrong app. When Periscope first emerged I was sure it would turn into the next video Chat Roulette. Surprisingly Twitter is closely watching video content. They no doubt have their handful policing video. The users of Periscope are very similar to Instagram users who managed to keep Instagram for the most part porn free. I have not seen any pornographic activity however I have seen a number of church rebroadcast.
  6. Location Sharing. Many are concerned about a privacy issue and Periscope gives you the option to turn on location sharing. It automatically defaults to off so if you are a business and shooting a video to get people to attend your event you will want to turn on Location Sharing. You will see the option when you are setting up your broadcast.

Is Periscope here to stay? I think the jury is still out but I can tell you it is the most hopeful new Social Media Platform I have seen in some time. Plus With Twitter spending just shy of $100 million dollars I would say they need to make it go “VIRAL” as they say.

Who knows this could be a game changer in how news is broadcast. Anyone anywhere can now become a live news reporter and broadcast live from the scene. Celebrities are now joining the Periscope phenomenon. I just watched a video of @TomGreen  walking in Hollywood with David  Faustino the young son from Married With Children and sees  Keith Richards walking down the street.


If your curious download the app Periscope, sign up for an account or log in with your twitter account and make sure you follow me  @SaleSuperHero. Some of my friends I suggest following are @KarenBest (She is the Mayor of Branson Missouri),  @BransonMill, and Branson’s Country music star who’s single Good Show just entered the Top 40 @JasonPritchett. If you are not ready to commit and want to see Periscope live videos without the commitment you can view them at Don’t be scared the water is fine jump on in!


Check out our blog at for our coming blog on how businesses can use Periscope!  #PeriscopeDown

Who We Are

White River Business Specialists was born out of years of experience in business management by Gordon and Ladona Weathers in the tourist mecca, Branson MO.  The company began with the purpose of selling promotional products.  As Gordon met with customers questions about marketing decisions seemed to always work their way into the conversation.  In 2012, Ladona joined White River Business Specialists full-time and the decision was made to phase-out the sale of promotional products and focus on services that truly fill a gap for small and medium sized businesses.

Websites are a must for most businesses and the days of build it and they will find it are gone.  White River Business Specialists has become the premiere agency in Southwest Missouri for online content marketing, social media management, marketing services, branding and business training.  How did this happen so fast?  One word…RESULTS!  Our clients receive exceptional customer service with White River Business Specialists truly becoming your partner and member of your team.  Learn more about White River Business Specialists.

Business Training

An outside expert can provide valuable insight into your business.  Our consultants can look at specific areas of your business such as sales, leadership or customer service.  We will evaluate, build an action plan and train your staff to reach a new potential they may never have dreamed of.  If you prefer a whole-business approach our experts will spend time in every aspect of your business looking for strengths and weaknesses and working with you to increase your company’s profitability.

Business Training and Consultation

Gordon Weathers, a proven leader in the business management can help your staff meet new goals to take your business to the next level.

Sales Team Management

  • Meet with staff on weekly, bi-weekly, monthly or quarterly
  • Work individually with staff
  • Create sales goals
  • Create motivation tools
  • Teach your staff how to not just close the sale but keep the customer coming back

Leadership Training

  • Meet with an entire team or individuals
  • Access current leadership levels
  • Create reward / motivation tools
  • Teach staff how to retain the best employees
  • Teach staff how to train / motivate or move out underperforming employees

Ladona Weathers has become a sought after expert in the area of customer service.  Her workshops on customer service have helped hundreds of businesses think about service in a new way and with a new importance.  Customer service workshops are available for mixed groups of businesses or to work one-on-one with a business.  Customer service training can be designed as a one-time session or on an on-going basis.  When working directly with a business, secret shopping services are also included in the customer service training.

Customer Service Training

  • Unique material specific to your business or industry
  • Solve real-life problems
  • Teach employees to plan for problems
  • Employees work on how to communication with customers effectively

Secret Shopping

  • Unique and custom program created for each business
  • Phone and in-person shopping conducted
  • Work with management to create what service is to be measured
  • Work with management on how to motivate employees to improve

Contact us for more information on White River Business Specialists’ Training Programs.

Marketing & PR Services

Successful marketing with a small budget or large budget has one thing in common, the dollars where efficiently and effectively spent.  White River Business Specialists will make your marketing dollars go further by creating a marketing plan, including brand analysis, advertising campaign ideas and analyzing what is currently working or what should change.  We will manage your budget, including art direction and ad placement, creating newsletters and other public relations tools.  Learn more about our services.

Print Advertising Example

Print Advertising Example










Email Marketing Example

hotel customer thank you email