White River Business Specialists is getting a new look and new name. Its been nearly 5 years since Ladona and Gordon Weathers started offering their marketing and business development knowledge to small and medium sized businesses. In those 5 years there’s been a lot of changes within the marketing industry, especially when it comes to the digital landscape. White River Business Specialists is now a leading expert in digital marketing, media and business development. As the industry has changed, so has the focus of WRBS. To reflect those changes, White River Business Specialists is now Wicked Cool. Why Wicked Cool… because we believe marketing in today’s modern world is wicked cool.